Sharing Economy in Albania. Case of Airbnb

Armela YMERI, Bojken EREBARA, Selim BLLIKU & Xhuljan VRAPI
The expansion of fame and the use of the Internet has paved the way for various alternatives to the exchange of goods and services by individuals, but also by the most powerful businesses and corporations. On the other hand, the use of computers and other technological aspects has become an important part of today’s life for themselves because they facilitate our lives and play an irreplaceable role in the business, education, in the way we learn, live, interact with others, and in how we meet our needs. Sharing the economy itself has to do with facilitated activities through digital platforms that allow an equal access of individuals to goods and services. The concept of sharing economy appears in the form of a paradox, framed as part of the capitalist economy but also as an alternative form. The emergence of such an “economy” openly raises the question of what is sharing economy and what are the concrete benefits that it offers. In such a way, sharing economy remains a conditional and articulated alternative in a complex way. This paper aims to go deeper into the concept of sharing economy, its connection with technology of nowadays and the pros and cons of its appliance in Albanian market, by taking into consideration the case of Airbnb.